For the Retailer
Offering your customers products that carry the ShowUhow Product Experience Solution will help you:
- Improve your overall shopper experience in the store with mobile on-demand information
- Reduce your cost of returns by valuable at-home support
- Protect your brand reputation by reducing the risk for poor product return experiences.
- Take the mystery out of private label product support
- And most importantly… turn convert shoppers into loyal customers
Improve your overall shopper experience
Offer On-demand mobile product information to shoppers during the pre-sale process
Analysts agree that by the end of 2011, more than 50% of all U.S. cell phone users will be equipped with Smartphone features. Today’s consumer is embracing mobile devices for shopping tools but it’s not easy to reach them.
The ShowUhow Platform is now available on both Apple and Android Platforms, which include devices such as iPhone, iPad, HTC, Motorola and more. Customers rely on ShowUhow’s Video-based Product Guides to provide them valuable product support to make an informed buying decision. Now, with ShowUhow’s mobile applications, customers can bring the experience right into your store. Better pre-sale information means a stronger sale and a reduction in costly product returns.
Reduce your Cost of Returns
Vague “No Trouble Found” product returns result in increased labor and logistics costs
Typically, if a product is returned with ‘No Trouble Found’, it carries a cost to the retailer – either a processing expense for returning the product to the manufacturer or in margin erosion when restocked as an open product.
ShowUhow has proven to reduce the percentage of product returns by supporting the customer throughout the installation process. When customers receive the proper installation support, the product installation time is reduced, errors are minimized and satisfaction increases. Because of this, ShowUhow has consistently helped retailers reduce their cost of returns.
Protect your brand reputation for a positive shopping experience by eliminating costly post sales returns.
Extended experience with returns puts that reputation at risk.
Product returns carry additional damage beyond just the obvious financial impact. Because the customer must return to the store with the product, it extends the overall shopping experience. What was a pleasant shopping experience is now at risk. If that experience transitions to a negative experience at the point of return, this will significantly decrease store loyalty. And beyond that, a bad experience can get blasted to Social Media sites for other shoppers to see. Simply put, the damage is great.
Take the Mystery of Private Label Support
Take the role of the manufacturer for your Private Label products with valuable support tools
If you are offering private labeled products to your consumers, the lines get blurry between retailer and manufacturer. To the shopper, the products are yours. So the logical place to go for help is your retail store or your web site. It’s the perfect opportunity to protect both your master brand and your private labeled sub brand. Take advantage of ShowUhow’s valuable pre-sale and installation content to strengthen your consumer support and reduce the risk of returns to your retail location.
And Finally… Convert Shoppers into Loyal Customers
ShowUhow continues to support customers by engaging in product feedback and gathering data to promote repeat sales. Satisfied customers will return to the store for future purchases and increase their store loyalty. Long term, this makes for loyal customers with future revenue potential.